the orchard
where beautiful, purposeful experiences grow
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About The Orchard.
Michele began her career at Kerzner International in the ‘90s where she oversaw all event production and
on-property entertainment at Atlantis, Paradise Island in The Bahamas. She was instrumental in producing
large scale sporting events such as the Michael Jordan Celebrity Invitational, the Battle 4 Atlantis basketball
tournament and the Pure Silk LPGA Event. During her tenure she also oversaw the creation of the ground-
breaking Atlantis Live concert series and the on-property execution of countless signature entertainment
productions, most notably “Casino Royale”. Michele rose within the organization to become the SVP of Special Events and
Entertainment for the company’s portfolio where she was integral to numerous global property grand openings
across the hotel group, most notably Atlantis, The Palm Dubai and the One&Only Palmilla in Los Cabos,
Mexico.
Following Kerzner International, Michele became President and COO of brand experience and event management agency, Pop2Life based in New York. In her role, Michele oversaw all aspects of the agency, including client delivery, creative and day-to-day agency management and operations.
Following Kerzner International, Michele became President and COO of brand experience and event management agency, Pop2Life based in New York. In her role, Michele oversaw all aspects of the agency, including client delivery, creative and day-to-day agency management and operations.
She was integral to
key leading accounts and their activity cross high-profile consumer experience events, such as The
SuperBowl, CMA Fest, the iHeart Music Festival, Comic-Con and VidCon. Amongst the countless awards
she assisted the agency in winning, including a Golden Lion at Cannes, her most coveted would be her Gold
Stevie Award for Female Executive of The Year in 2017.
At the agency’s height, Michele led the company’s acquisition by media giant, Condé Nast, where over the
past several years Michele served as Head of Experiential Operations for CNX, the agency of Condé Nast, and most recently as Vice President of New Business, overseeing the luxury travel portfolio. Notably,
she helped deliver the post Hurricane Maria re-opening event of the Ritz Carton Reserve Dorado Beach
property, along with a host of other signature projects across the globe.
Now, as Founder of The Orchard, Michele brings her collective career experience to every project at The Orchard. Most recently, she had the privilege of leading the core team in the execution of the exclusive, Grand Reveal of Dubai’s newest icon and the most ultra-luxury experiential resort in the world – Atlantis, The Royal.
Now, as Founder of The Orchard, Michele brings her collective career experience to every project at The Orchard. Most recently, she had the privilege of leading the core team in the execution of the exclusive, Grand Reveal of Dubai’s newest icon and the most ultra-luxury experiential resort in the world – Atlantis, The Royal.
Michele Wiltshire is the Founder of The Orchard.
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